UX Design Graphic Design About Resume

Motch

Role: Graphic Designer

Projects: Logo Design, Brand Identity, Social Media Assets, Menu, Banners, Icons

Time: June 2025 - August 2025 (3 Months)

In the summer of 2025, I collaborated closely with its founders to develop a bold visual identity and assets that would resonate with their target audience.

Designed and refined 40+ logo iterations and custom illustrated icons to strengthen brand recognition.

LOGO DESIGN PROCESS

I first began by designing 10 logos with distinctive aesthetics, referencing the style of street fashion brands to the James Bond style masculine archetype. However, these designs did not quite resonate with the client's vision.

And finally, after some more experimentation, market research, and competitive research, the clients identified what design attributes they liked best. Motch now held a visual brand that was clean, minimalist, and intentional.

ICON DESIGN PROCESS