Motch
Projects: Logo Design, Brand Identity, Social Media Assets, Menu, Banners, Icons
Time: June 2025 - August 2025 (3 Months)
In the summer of 2025, I worked with Motch's founders to develop a bold visual identity and assets that would fulfill their mission, to make matcha appealing to male consumers.
LOGO DESIGN PROCESS
I first began by designing 10 logos with distinctive aesthetics, referencing the style of street fashion brands to the James Bond style masculine archetype.
After some more experimentation, market research, and competitor research, the clients identified what design attributes they liked best. Motch now held a visual brand that was clean, minimalist, and intentional.
| jerseyvargasdamian@gmail.com