TrueVoice
A government-trusted website platform designed to make voting secure, comfortable, accessible, and streamlined.
Role
Time
Team
UNDERSTANDING THE PROBLEM
Voters often face a range of challenges including voter intimidation, lack of accessible or trustworthy information, scheduling conflicts that prevent them from voting, and emotional discomfort at the polls.
These issues lead to reduced voter confidence and participation.
As part of a class assignment, our team was challenged to redesign the voting process utilizing interactive technology to remedy a number of the problems voters faced. We were given an overview of the current voting system, its history, and tasked with identifying opportunities for improvement.
PROJECT CONSTRAINTS
Platform Constraint
Ignore Electoral College
User Demographics
We were challenged to create a website experience.
For the scope of this project, we were instructed to ignore the electoral college.
We had to design for a range of user needs.
THE SOLUTION
TrueVoice focuses on reducing voter intimidation, improving access to personalized and local information, and enhancing voter confidence through thoughtful UX.
What I did:
KEY FEATURES
Make informed decisions with confidence using our Comparison Tool.
Users can drag and drop candidate profiles to view a side-by-side comparison of their policies, experience, and platforms sourced from verified and trusted information.
Get access to resources and information as you cast your ballots
A streamlined layout reduces cognitive load and voter fatigue by presenting information in an organized, digestible format.
Secure Voting
A time-out feature protects users' ballots during inactivity, ensuring sensitive information is secure and voting progress is not compromised.
How did we arrive at this solution? Through research!
BREAKING DOWN THE CURRENT PROCESS
In order to effectively tackle the redesign of the in-person voting process to a digital experience, it was important for our team to understand the process of voting. Not everyone on the team had gone through the process themselves, so creating a shared picture of the journey was key.
UNDERSTANDING THE AUDIENCE
Now that we were acquainted with the voting process, we proceeded with a deep exploration of our users. As a team, we developed four distinct user personas to reflect the diverse realities of voters across the United States.
These personas captured variations in language proficiency, educational background, cognitive ability, access to resources, and time availability, ultimately becoming the foundation for how we prioritized and shaped our design goals.
User Personas
By grounding our design process in real user needs, we ensured our decisions would be empathetic, inclusive, and intentional.
Affinity Map
With these synthesized findings via our Affinity Map, we identified four focus areas to develop
Accessibility
Security
Reducing Fatigue
Credibility of Information
IMPLEMENTATION
Our four focus areas allowed our team to consolidate our efforts in the development of these features. We created a Design Document that contained the specific features we aimed to implement.
This design document helped guide our user flow and wireframes.
User Flow
Mid-Fidelity Wireframes
Version 1 of High-Fidelity Wireframes
DESIGN CHALLENGES
Our user tests revealed some things we needed to rethink about.
FINAL PRODUCT
WHAT I LEARNT
Designing with a Team in Mind
This was my first time collaborating with a multidisciplinary team, and it taught me the importance of clear onboarding and communication to keep the process efficient. I developed a brand style guide and offered accessibility guidance to teammates as I led our design. When design questions came up, I provided feedback and design consultation, learning how to support and work with others while ensuring visual consistency across the project.
| jvarga07@tufts.edu