Embodying the Human: Sculptures Across the Globe

Category: Exhibition Design, Identity

Projects: Motion Graphics, Logo Design + Identity, Exhibition Design, Collateral

Embodying the Human is an exhibition design project created for my Exhibition Design course, which paired together students in groups of two from two different studies: Visual and Material Studies (VMS) and Studio Art. VMS students contributed written content, while Studio students focused on designing and constructing the exhibition.

As a student within the studio section, for the scope of this project I designed the exhibition layout, built and paint the physical structures, and 3D-modeled the objects using Blender. I later expanded the project by building upon its branding and creating social media marketing assets in the form of motion graphics.

LOGO DESIGN PROCESS

I first began by designing 10 logos with distinctive aesthetics, referencing the style of street fashion brands to the James Bond style masculine archetype. However, these designs did not quite resonate with the client's vision.

As I worked to set the typeface for the exhibition logo, I experimented with the anatomy of type. These experiments revealed that the letter g’s two story structure resembled a human figure which highly corresponds to the exhibition’s concept.

Barlow font was chosen for the subheading and body text because of its usage post World War II. One of the artists in this exhibition, Alberto Giacometti, utilized sculptures as a way to cope with his own distress caused by the wars he survived. Similarly Modernism, which popularized the use of Barlow font and sans-serif fonts, was developed post World War II because of the idea that its aesthetics could help rebuild society.