Barlow was chosen for the subheading and body text because of its visual lineage tied to post–World War II design. One of the artists in this exhibition, Alberto Giacometti, used sculpture as a way to cope with the psychological distress caused by the wars he survived. Similarly, Modernism, which popularized the use of sans-serif typefaces like Barlow, emerged in the postwar period from the belief that clarity, restraint, and functional aesthetics could help rebuild society.