Copywriting for Online Ads

Tools: Adobe Illustrator

Roles: Graphic Design, Copywriting


In this class project I have created a series of social media ads as part of a MOFU (Middle of the Funnel) campaign for Salesforce. Salesforce is a software company that provides customer relationship management applications focused in sales, consumer services, e-commerce, and analytics.

Salesforce positions itself as a trustworthy pioneer of navigating AI for efficiency. Though, the general reception for AI has been divided, with some believing AI can be used to leverage processes, while others are worried of how AI will affect industries.


Challenge

To acknowledge the public's worry, I needed develop effective copywrite for this campaign that aimed to make the idea of working with AI powered services, less intimidating for customers.


Instagram ad

Linkedin ad

Twitter ad